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The time lag between the performance of marketing activities and their results A)limits the marketing manager's ability to measure the effectiveness of marketing activities. B)facilitates the ability to measure performance. C)increases the chance of accurate measurement. D)limits the amount of money to be spent on measurement.

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The time lag between the performance of marketing activities and their results
A)limits the marketing manager's ability to measure the effectiveness of marketing
activities.
B)facilitates the ability to measure performance.
C)increases the chance of accurate measurement.
D)limits the amount of money to be spent on measurement.
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A)limits the marketing manager's ability to measure the effectiveness of marketing
activities.
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