☰ 🔍
🖊️Ask a Question
Electrical Engineering

The purpose of market segmentation is to: A)differentiate among similar products B)divide the total market to allow the marketer to develop a more precise marketing mix C)reduce the overall cost of marketing activities D)identify a single marketing mix that will be satisfy market segments E)meet the needs of homogeneous markets

by 1 view
The purpose of market segmentation is to:
A)differentiate among similar products
B)divide the total market to allow the marketer to develop a more precise marketing mix C)reduce the overall cost of marketing activities
D)identify a single marketing mix that will be satisfy market segments
E)meet the needs of homogeneous markets
0 like 0 dislike

1 Answer

by
B)divide the total market to allow the marketer to develop a more precise marketing mix
0 like 0 dislike

Related questions

by ayush dekate asked Jul 30, 2021 0 views
Which of the following is the MAIN advantage of multivariable segmentation: A)provides more information about the individuals in each segment B)allows the company to develop a marketing mix that will satisfy customers in a segment more precisely C)allows the company to develop a larger number of segments D)allows more than one variable to be used to segment markets

Which of the following is the MAIN advantage of multivariable segmentation: A)provides more information about the individuals in each segment B)allows the company to develop a marketing mix that will ... a larger number of segments D)allows more than one variable to be used to segment markets
Answer : B)allows the company to develop a marketing mix that will satisfy customers in a segment more precisely...

View solution
0 like 0 dislike
1 answer
by ayush dekate asked Jul 30, 2021 1 view
A marketer of industrial cleaning equipment is creating a marketing mix to satisfy potential customers. As a business to business marketer which of the following is LEAST likely to be included in the company's marketing mix? A)Machine servicing B)A higher price for higher -quality products C)Technical advice about the product D)Credit extension E)Extensive television advertising

A marketer of industrial cleaning equipment is creating a marketing mix to satisfy potential customers. As a business to business marketer which of the following is LEAST likely to be ... -quality products C)Technical advice about the product D)Credit extension E)Extensive television advertising
Answer : E)Extensive television advertising...

View solution
0 like 0 dislike
1 answer
by ayush dekate asked Jul 30, 2021 2 views
A primary advantage of the concentration targeting strategy is that: A)it requires less market research and information B)it requires less intensive analysis of customers needs C)it maintains the firm's flexibility in moving into other market segments D)it permits development of a special marketing mix for a single market segment

A primary advantage of the concentration targeting strategy is that: A)it requires less market research and information B)it requires less intensive analysis of customers needs C)it maintains the ... market segments D)it permits development of a special marketing mix for a single market segment
Answer : D)it permits development of a special marketing mix for a single market segment...

View solution
0 like 0 dislike
1 answer
by ayush dekate asked Jul 30, 2021 0 views
Marketers of Procter & Gamble products define markets on the basis of both volume usage of the product and annual family income. This is an example of which market segmentation approach? A)homogeneous B)multisegement C)variable D)benefit E)multivariable

Marketers of Procter & Gamble products define markets on the basis of both volume usage of the product and annual family income. This is an example of which market segmentation approach? A)homogeneous B)multisegement C)variable D)benefit E)multivariable
Answer : E)multivariable...

View solution
0 like 0 dislike
1 answer
by ayush dekate asked Jul 30, 2021 1 view
The marketing concept is a philosophy that states that an organisation should try to satisfy customers' needs and at the same time: A)increase market share. B)increase sales. C)achieve the organisation's goals. D)always produce high E)quality products.

The marketing concept is a philosophy that states that an organisation should try to satisfy customers' needs and at the same time: A)increase market share. B)increase sales. C)achieve the organisation's goals. D)always produce high E)quality products.
Answer : C)achieve the organisation's goals....

View solution
0 like 0 dislike
1 answer

50.5k questions

47.1k answers

240 comments

7.0k users

© 2025 Question Answer