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When Graphic Products decided to go international with its marketing effort, it adopted a totally global approach. Which one of the following factors did GP MOST likely experience difficulty with as the firm applied a global strategy for marketing? A) Branding B) Product characteristics C) Packaging D) Labeling E) Advertising

by ayush dekate asked Jul 30, 2021 1 view

When Graphic Products decided to go international with its marketing effort, it adopted a totally global approach. Which one of the following factors did GP MOST likely experience difficulty with as the firm applied a global strategy for marketing?
A) Branding
B) Product characteristics
C) Packaging
D) Labeling
E) Advertising

1 Answer

by ayush dekate answered Jul 30, 2021

E) Advertising

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