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The final step in the marketing control process is to A)take corrective action. B)establish performance standards. C)evaluate actual performance. D)compare actual performance and standards. E)reduce the difference between actual and desired standards.

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The final step in the marketing control process is to
A)take corrective action.
B)establish performance standards.
C)evaluate actual performance.
D)compare actual performance and standards.
E)reduce the difference between actual and desired standards.
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E)reduce the difference between actual and desired standards.
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