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If you were a marketing manager, under which type of organisational structure would you most likely be working if your firm were a large business with centralised marketing operations? A)Organisation by type of customer B)Functional organisation C)Organisation by regions D)Organisation by products

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If you were a marketing manager, under which type of organisational structure would
you most likely be working if your firm were a large business with centralised marketing
operations?
A)Organisation by type of customer
B)Functional organisation
C)Organisation by regions
D)Organisation by products
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1 Answer

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B)Functional organisation
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