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Firms that truly adopt the marketing concept develop a distinct organisational culture based on a shared set of beliefs that make __________ the pivotal point of the firm's decisions about strategy and operations. A)beating competitors B)increasing market share C)customers' needs D)marketing implementation E)marketing control

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Firms that truly adopt the marketing concept develop a distinct organisational culture
based on a shared set of beliefs that make __________ the pivotal point of the firm's
decisions about strategy and operations.
A)beating competitors
B)increasing market share
C)customers' needs
D)marketing implementation
E)marketing control
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C)customers' needs
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