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Marketing planning is a continuous process because A)marketing activities must parallel those of competitors. B)the time frame of plans must co -ordinate with the time frame of marketing controls. C)to have effective control, new control processes must be introduced. D)plans must be changed as forces in the marketing environment change. E)marketing managers tend to develop marketing myopia and focus on short -term plans.

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Marketing planning is a continuous process because A)marketing activities must parallel those of competitors. B)the time frame of plans must co  -ordinate with the time frame of marketing controls.  C)to have effective control, new control processes must be introduced. D)plans must be changed as forces in the marketing environment change. E)marketing managers tend to develop marketing myopia and focus on short  -term plans.
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E)marketing managers tend to develop marketing myopia and focus on short  -term plans.
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