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Although planning provides numerous benefits, some managers do not use formal
marketing plans because
A)formal plans are not necessary to control marketing activities.
B)they think planning is a waste of time.
C)they prefer to use informal marketing control.
D)they spend almost all their time dealing with daily problems.
E)they spend most of their time engaged in environmental scanning.
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1 Answer

D)they spend almost all their time dealing with daily problems.
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