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Product  -portfolio analysis is based on the idea that  A)a firm's market share and market attractiveness are factors for a marketing strategy. B)a firm has a profitable impact on marketing strategy. C)a product's market growth rate and its relative market share are important determinants of its marketing strategy. D)a product's market growth rate and market attractiveness determine the marketing strategy.
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C)a product's market growth rate and its relative market share are important determinants of its marketing strategy
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