🔍
4) The channel that includes both a manufacturer's agent and an industrial distributor
may be appropriate under which of the following circumstances?
A)When a marketer wishes to enter a new geographic market but does not wish to expand
the existing sales force
B)When the sales force is large and the marketer is thinking of cutting it down
C)When customers are highly concentrated in one geographic area
0 like 0 dislike

1 Answer

A)When a marketer wishes to enter a new geographic market but does not wish to expand
the existing sales force
0 like 0 dislike

Related questions

The channel that includes both a manufacturers' agent and an industrial distributor may be appropriate under which of the following circumstances? A)When the firm wants specialised personnel to follow ... is thinking of cutting it down E)When customers are highly concentrated in one geographic area
Answer : B)When the marketer wishes to enter a new geographic market but does not wish to expand the existing sales force...

View solution
0 like 0 dislike
1 answer

The market for heavy industrial equipment is concentrated in the West Midlands, so an equipment manufacturer has decided to employ a direct sales force in that region. Which factor ... A)Buyer behaviour B)Product attributes C)Organisational objectives D)Environmental forces E)Market characteristics
Answer : E)Market characteristics...

View solution
0 like 0 dislike
1 answer

Historically, Knox PLC sold industrial clamps directly to firms using these items in their production process. Knox's Chairman believes that it may be time to start using an industrial distributor because ... D)carry a more complete line of Knox clamps. E)market the products to Knox specifications.
Answer : A)provide Knox with market information....

View solution
0 like 0 dislike
1 answer

If a company's customers are concentrated in a small geographic area and the company sells technical products, which promotion method will it most likely use? A)Advertising B)Publicity C)Personal selling D)Sales promotion
Answer : C)Personal selling...

View solution
0 like 0 dislike
1 answer

A(n) __________ is an independent business that sells complementary products of several producers in assigned territories and is compensated through commissions. A)industrial distributor B)production agent C)wholesaler D)manufacturers' agent E)producer
Answer : D)manufacturers' agent...

View solution
0 like 0 dislike
1 answer

50.5k questions

47.1k answers

240 comments

7.0k users