🔍
Price is
A)the value that is exchanged for products in a marketing transaction.
B)always money paid in a marketing transaction.
C)more important to buyers than sellers.
D)usually the most inflexible marketing mix decision variable.
0 like 0 dislike

1 Answer

A)the value that is exchanged for products in a marketing transaction.
0 like 0 dislike

Related questions

Marketing efforts are specifically aimed at: A)distributing "something of value" to buyers and sellers. B)facilitating satisfying exchange relationships. C)developing new products for target markets. D)understanding buyer behaviour to meet buyer needs.
Answer : B)facilitating satisfying exchange relationships....

View solution
0 like 0 dislike
1 answer

Competitors prices and the marketing mix variables that competitors emphasise partly determine: A)the selection of a pricing policy. B)the timing of the introduction of new products. C)whether to use a pioneer or psychological pricing policy. D)how important price will be to customers.
Answer : D)how important price will be to customers....

View solution
0 like 0 dislike
1 answer

While a poor physical distribution system would affect all elements of a company's marketing mix, the problems associated with a poor system A)can usually be solved by investing more money ... impact on customer service and satisfaction. D)are usually attributed to problems with order processing.
Answer : C)can have a negative impact on customer service and satisfaction....

View solution
0 like 0 dislike
1 answer

Which of the following is the MAIN advantage of multivariable segmentation: A)provides more information about the individuals in each segment B)allows the company to develop a marketing mix that will ... a larger number of segments D)allows more than one variable to be used to segment markets
Answer : B)allows the company to develop a marketing mix that will satisfy customers in a segment more precisely...

View solution
0 like 0 dislike
1 answer

When DuPont develops new carpets that are highly stain resistant and durable, it must educate consumers about the product's benefits. This calls for activity in which of the following marketing mix variables? A)Price B)Promotion C)Distribution D)Product E)Packaging
Answer : B)Promotion...

View solution
0 like 0 dislike
1 answer

50.5k questions

47.1k answers

240 comments

7.0k users