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Electrical Engineering

The market for heavy industrial equipment is concentrated in the West Midlands, so an equipment manufacturer has decided to employ a direct sales force in that region. Which factor most influenced this distribution channel selection? A)Buyer behaviour B)Product attributes C)Organisational objectives D)Environmental forces E)Market characteristics

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The market for heavy industrial equipment is concentrated in the West Midlands, so an
equipment manufacturer has decided to employ a direct sales force in that region. Which
factor most influenced this distribution channel selection?
A)Buyer behaviour
B)Product attributes
C)Organisational objectives
D)Environmental forces
E)Market characteristics
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E)Market characteristics
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