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As Kathy works on the prototype of a new action -orientated computer game module, she is engaging in which phase of the new product development process? A)idea generation B)commercialisation C)test marketing D)screening E)product development

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As Kathy works on the prototype of a new action
-orientated computer game module, she
is engaging in which phase of the new product development process?
A)idea generation
B)commercialisation
C)test marketing
D)screening
E)product development
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E)product development
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