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Which step in developing new products involves determining whether the product idea is compatible with company objectives, needs, and resources on a general level? A)product development B)screening C)idea generation D)business analysis

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Which step in developing new products involves determining whether the product idea is
compatible with company objectives, needs, and resources on a general level?
A)product development
B)screening
C)idea generation
D)business analysis
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B)screening
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