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The Kellys are on a family outing. As they approach Bellvue Zoo, a tyre on their car is  punctured by a metal object on the road. Using the spare, they drive to the next petrol  station, where they buy a new tyre. Here the buying process was affected by:
A)cognitive dissonance
B)a situational factor
C)an internal search factor
D)framing
E)a cognitive factor
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1 Answer

B)a situational factor
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