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What factors should guide a company's planning efforts? A)A company's budget and overall objectives B)An analysis of target markets and the company's marketing mix C)A company's budget and overall mission D)A company's marketing mix and overall mission E)A company's mission and overall organisational goals

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What factors should guide a company's planning efforts?
A)A company's budget and overall objectives
B)An analysis of target markets and the company's marketing mix
C)A company's budget and overall mission
D)A company's marketing mix and overall mission
E)A company's mission and overall organisational goals
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E)A company's mission and overall organisational goals
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